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Global Market Insights, Inc. has launched a report on Matcha Market that elucidates an in-depth synopsis of this business vertical over the forecast period. The report is inclusive of the prominent industry drivers and provides an accurate analysis of the key growth trends and market outlook in the years to come in addition to the competitive hierarchy of this sphere.

Rising consumption rates along with increasing health awareness of nutritious food & beverages will propel matcha demand. This rise in demand can be attributed to its nutritional benefits, unique flavor and texture along with its extreme versatility to be incorporated in wide range of, dairy products, bakery and beverage application. It is also rich in antioxidant and vitamin components thus fueling global demand.

global matcha market from pan fried production technology is anticipated to witness significant gains at over 6.5% during forecast period owing to its easier & faster manufacturing process. Chinese (pan-fried) is a major exporting grade due to its higher production capacity and shares over 90% of the total exports. They are also the cheaper grade of product when compared to Japan (steamed).

Growing youth population, purchasing power and acceptance of matcha contribute a major share in sales. It is widely consumed as regular tea however it also is incorporated into ice creams and bakeries thus boosting product demand.   

Higher prices of this powder compared to other green teas with low consumer awareness towards product might higher industry growth. Other restraining factors include high production cost incurred due to massive transportation cost along with being a labor intensive industry. This can be outdone with increasing investment by industry players to expand its product & application portfolio.

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Global market share is highly competitive and moderately fragmented with key industry participants including ITO EN, Aoi Tea Company, Encha, Vivid Vitality, AIYA, and Ippodo Tea. Companies are investing heavily in R&D activities to develop new products, capture higher market share and retain their existing consumer base.

Manufacturers are expanding their regional presence in Japan and China to make sourcing easy for raw material. Companies are launching campaigns to get consumer engagement in their product by organizing workshops and seminars for its health benefits. Recently Starbucks launched new beverages incorporating it to increase their nutrient content. Kwality Walls has launched matcha ice-creams to cater demands of health-conscious consumers.

Matcha tea powder is cultivated in China and Japan. It is made through shade grown tea leaves containing vitamins, EGCG, and essential nutrients to keep mind alert, calm, and boosts metabolism. It comprises of unique, potent class of antioxidant identified as catechins. The product demand is driven mainly for its health benefits of flushing out toxins from body. The product is expensive due to its production process. Stringent government regulation, premium hand plucking process, and large-scale grinding process contributes in making it a premium product.

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Global Matcha Market Share is moderately consolidated with key industry participants including Sun Time, Mizuba Tea, Kissa Tea, AOI Tea and AIYA America. Other market players include Midori Spring, Ippodo Tea, DoMatcha and Encha. Companies strategies to expand its product availability by sourcing tea leaves from China and Japan holding long term contracts. They also highly invest in R&D to expand its product portfolio.

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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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